The focus on franchising has led to phenomenal growth in the industry, and with so many options to choose from across so many verticals, certified franchise consultants (CFCs) help to pave the way for many investors, eliminating unnecessary mistakes and wasted time. CFCs help their candidates explore brands and find the best fit based on criteria including investment level, business model, territory, and flexibility. All of this is done at no charge to their candidates - so it's a win/win for everyone.

Many franchise consultants see their role as a calling to serve. With unprecedented growth in our industry, the opportunity to serve has never been higher. Protecting investors from time-consuming costly mistakes and high failure rates of going it alone not only brings satisfaction but joy to many franchise consultants.

Not only do franchise consultants serve people directly, as mentioned above, but they also serve the economy indirectly. Helping create entrepreneurs through franchising also creates jobs for our economy. Franchise consultants play a vital role in many ways, from helping the investor find a great choice, the franchisor by delivering great investors, and the economy by creating entrepreneurs and subsequent jobs. As a certified franchise consultant, I am here to help you in your franchise search.

Originally written by Don Clayton (FDM April 2020) - revised by Cindy Charette